Air-bag


Client: Bushwick-based clothing designer Matt Welsh is known for his contemporary and innovative clothing and accessory collections.


Concept: Welsh’s Air-bag is an inflatable backpack, the first of its kind, and he wanted a campaign that focused on its two states: the deflated, easily storable and the inflated, fully functional. Through observation of Welsh’s brand emphasis on organic shapes and unusual materials, I recreated an exact replica of the Air-bag in 3D.


Tools: Houdini SideFX, Blender 3D, Adobe Suite

Air-bag


Client: Bushwick-based clothing designer Matt Welsh is known for his contemporary and innovative clothing and accessory collections.


Concept: Welsh’s Air-bag is an inflatable backpack, the first of its kind, and he wanted a campaign that focused on its two states: the deflated, easily storable and the inflated, fully functional. Through observation of Welsh’s brand emphasis on organic shapes and unusual materials, I recreated an exact replica of the Air-bag in 3D.


Tools: Houdini SideFX, Blender 3D, Adobe Suite


My Role: Created the campaign in its entirety, from type to the final edit and sound design. Modeled and textured the 3D assets as well as simulating and animating them into a promotional video.


Team:

  • CD: Matt Welsh

My Role: Created the campaign in its entirety, from type to the final edit and sound design. Modeled and textured the 3D assets as well as simulating and animating them into a promotional video.


Team:

  • CD: Matt Welsh

Campaign Design

3D Design

3D Modeling

3D Texturing

Animation

My Role: Created the campaign in its entirety, from type to the final edit and sound design. Modeled and textured the 3D assets as well as simulating and animating them into a promotional video.


Team:

  • CD: Matt Welsh