BrightDrop


Client: BrightDrop is a tech startup from GM creating solutions to help decarbonize the movement of goods and services.


Concept: Moving Brands collaborated with BrightDrop to evolve the brand through the creative concept of ‘keep goods flowing.’ With a visual nod to the GM brand, we created a comprehensive and compelling kit of parts for BrightDrop to tell limitless stories of human-centered innovation.


Tools: Figma, Adobe Suite, Blender 3D

BrightDrop


Client: BrightDrop is a tech startup from GM creating solutions to help decarbonize the movement of goods and services.


Concept: Moving Brands collaborated with BrightDrop to evolve the brand through the creative concept of ‘keep goods flowing.’ With a visual nod to the GM brand, we created a comprehensive and compelling kit of parts for BrightDrop to tell limitless stories of human-centered innovation.


Tools: Figma, Adobe Suite, Blender 3D

My Role: Played a major role in the creation of the BrightDrop Motion Toolkit, a brand package that includes a mixture of 2D and 3D motion behaviors that can flex depending on context.


Team:

  • CD: Jemma Campbell

  • PM: Cindy Wu

  • Designer: Eve Wanitchkorn

  • Designer: Andy Lawrence-Levy

  • Motion Director: Glen Yeoh

My Role: Played a major role in the creation of the BrightDrop Motion Toolkit, a brand package that includes a mixture of 2D and 3D motion behaviors that can flex depending on context.


Team:

  • CD: Jemma Campbell

  • PM: Cindy Wu

  • Designer: Eve Wanitchkorn

  • Designer: Andy Lawrence-Levy

  • Motion Director: Glen Yeoh

Identity Design

Motion Behavior Design

Systems Thinking

My Role: Played a major role in the creation of the BrightDrop Motion Toolkit, a brand package that includes a mixture of 2D and 3D motion behaviors that can flex depending on context.


Team:

  • CD: Jemma Campbell

  • PM: Cindy Wu

  • Designer: Eve Wanitchkorn

  • Designer: Andy Lawrence-Levy

  • Motion Director: Glen Yeoh