G-P

Client: G-P helps businesses expand internationally while ensuring legal compliance locally via their industry-leading employment platform.

Concept: G-P approached Moving Brands to elevate their brand identity and communicate the international reach, efficiency, and human-centric approach to empowering the global workforce. The color palette and rectangular grid system is inspired by the different timezones in which G-P’s users live and work.

Tools: Figma, Adobe Suite, Blender 3D

My Role: Worked on the brand identity with a focus on motion behavior design, including both how the graphic elements moved and how the logo animated.

Team:

• CD: Jemma Campbell

• Strategist: Sarah Agnone

• Senior Designer: Jea Hyun Reece

• Designer: Andy Lawrence Levy

• Junior Designer: Michelle Wu