Spring Health
Client: Spring Health is an employee assistance program (EAP) that connects employees to personalized mental health solutions.
Concept: Spring Health came to Moving Brands for a brand refresh that reflects their core value of “precision with humanity.” Through documentary-style photography, a custom word mark and logo, editorial layouts, and a new, dynamic color palette, we built a brand system that evokes a sense of safety, connection, and genuine trust.
Tools: Figma, Adobe Suite, Blender 3D
Spring Health
Client: Spring Health is an employee assistance program (EAP) that connects employees to personalized mental health solutions.
Concept: Spring Health came to Moving Brands for a brand refresh that reflects their core value of “precision with humanity.” Through documentary-style photography, a custom word mark and logo, editorial layouts, and a new, dynamic color palette, we built a brand system that evokes a sense of safety, connection, and genuine trust.
Tools: Figma, Adobe Suite, Blender 3D
My Role: Full involvement from initial idea concept to final guideline delivery. I played a key role in creating the visual identity, art directing the photography, developing the dynamic type system, and building out a comprehensive color palette. I also ensured the seamless integration of all design elements into the final brand guidelines.
Team:
CD: Jemma Campbell
PM: Cindy Wu
Strategist: Sarah Agnone
Senior Designer: Jea Hyun Reece
Senior Designer: Luca Pontarelli
Designer: Scott Sanders
My Role: Full involvement from initial idea concept to final guideline delivery. I played a key role in creating the visual identity, art directing the photography, developing the dynamic type system, and building out a comprehensive color palette. I also ensured the seamless integration of all design elements into the final brand guidelines.
Team:
CD: Jemma Campbell
PM: Cindy Wu
Strategist: Sarah Agnone
Senior Designer: Jea Hyun Reece
Senior Designer: Luca Pontarelli
Designer: Scott Sanders
Identity Systems
Logo Design
Motion Behavior Design
Art Direction
My Role: Full involvement from initial idea concept to final guideline delivery. I played a key role in creating the visual identity, art directing the photography, developing the dynamic type system, and building out a comprehensive color palette. I also ensured the seamless integration of all design elements into the final brand guidelines.
Team:
CD: Jemma Campbell
PM: Cindy Wu
Strategist: Sarah Agnone
Senior Designer: Jea Hyun Reece
Senior Designer: Luca Pontarelli
Designer: Scott Sanders
