Formlabs
Client: Formlabs, a 3D printing technology developer, makes it possible to bring world changing ideas to life through rapid prototyping and production.
Concept: Formlabs’ brand felt disconnected from its intricate and sophisticated line of 3D printers. We pulled inspiration from their product design to build a brand system that included a more vibrant color palette, a sleek approach to product imagery, and bold typography. These changes ultimately made the brand more ownable through color, a simplified logo, and a more serious tone that aligns with their brand values.
Tools: Figma, Adobe Suite, Blender 3D, Brandpad
Formlabs
Client: Formlabs, a 3D printing technology developer, makes it possible to bring world changing ideas to life through rapid prototyping and production.
Concept: Formlabs’ brand felt disconnected from its intricate and sophisticated line of 3D printers. We pulled inspiration from their product design to build a brand system that included a more vibrant color palette, a sleek approach to product imagery, and bold typography. These changes ultimately made the brand more ownable through color, a simplified logo, and a more serious tone that aligns with their brand values.
Tools: Figma, Adobe Suite, Blender 3D, Brandpad
My Role: Full involvement from initial idea concept to final guideline delivery. I played a key role in creating the visual identity, taking part in designing the logo and 3D elements, and also developing the color and type systems. I also ensured the seamless integration of all design elements into the final brand guidelines.
Team:
CD: Yasser Hassan
Senior Designer: James Burbidge
Senior Technologist: Fengyi Franklin Zhu
Strategist: Sarah Agnone
PM: Max Pelzner
My Role: Full involvement from initial idea concept to final guideline delivery. I played a key role in creating the visual identity, taking part in designing the logo and 3D elements, and also developing the color and type systems. I also ensured the seamless integration of all design elements into the final brand guidelines.
Team:
CD: Yasser Hassan
Senior Designer: James Burbidge
Senior Technologist: Fengyi Franklin Zhu
Strategist: Sarah Agnone
PM: Max Pelzner
Identity Design
Logo Design
Systems Thinking
3D Design
My Role: Full involvement from initial idea concept to final guideline delivery. I played a key role in creating the visual identity, taking part in designing the logo and 3D elements, and also developing the color and type systems. I also ensured the seamless integration of all design elements into the final brand guidelines.
Team:
CD: Yasser Hassan
Senior Designer: James Burbidge
Senior Technologist: Fengyi Franklin Zhu
Strategist: Sarah Agnone
PM: Max Pelzner
