Bose Professional

Client: Bose Professional delivers complete audio solutions for commercial spaces, from hardware design and installation to long-term support.

Concept: Bose Pro partnered with Further as they needed a brand that clearly positioned them within the professional audio space while showcasing their commitment to craft and attention to detail. Grounded in their core message, “Essential Pro Audio, Made Human,” we developed a visual system using organic forms, warm photography, and frequency-inspired rippling textures to represent values of craftsmanship, collaboration, and adaptability.

Tools: Figma, Adobe Suite, SideFX Houdini

My Role: Full involvement from initial concept through final guideline delivery. My role included shaping the visual identity through photography direction, typography, and logo development. I also led the creation of a custom 3D generative tool in Houdini, enabling the client to easily produce an unlimited range of animatable frequency-based patterns.

Following the core brand project, I led the digital design of a product called Fusion, a tool that enables audio professionals to design and simulate how sound systems perform within custom spaces.

Team:

• CD: Eric Ng

• Strategist: Shelby Williams

• DD: Filipe Peregrino

• Senior Designer: Tyler Eldridge

• Designer: Joey Nanni

• 3D Support: Alexandra Klappich

• UI Support: Alberto Serna