Unbound Merino

Client: Most merino wool brands are in the outdoor space, covered in flashy logos and imagery on mountaintops. While Unbound's clothes are high-performance, they embody an understated quality often found in the world of fashion. The team felt their previous brand didn’t capture this, and turned to Further to refine and elevate.

Concept: We aimed to build an identity for Unbound that not only captured the quality of it's garments, but the freedom they create for the wearer. To achieve this we formed a brand of two layers, The Uniform and the Discovery.

The Uniform is the base layer. Organized and mostly monochromatic, it provides a clean structure and foundation for the rest of the brand to lay on top of.

The Discovery is layered on top. It allows us to add moments of interest and delight while drawing attention to key information. It represents the exploration and wonder that’s enabled by the uniform.

Tools: Figma, Adobe Suite

My Role: Full involvement from immersion to final guideline delivery. I played a key role in creating the visual identity, art directing photography, developing the dynamic type system, as well as creating motion principles. I also ensured the seamless integration of all design elements into the final brand guidelines.

Team:

• CD: Alexis Sellal

• Strategist: Shelby Williams

• DD: Emma Barrett

• Senior Designer: Simon Ford

• Designer: Joey Nanni